Prang
Industry:
Consumer Goods / Art & Craft Supplies
Services:
Branding / Brand Guidelines / eCommerce & Social Media Assets / Web Design (UX/UI) / Advertising & Marketing Campaign Collateral / Custom Paper Craft Art / Photo Art Direction
Remember opening a brand-new pack of crayons as a child? The distinct scent of fresh art supplies? That sensory experience drove the creative process as I worked with the Prang team to refresh their visual identity and branding. Grounded in the tactile experience of art-making—vibrant pigments, paper textures, and hand-sketched details—I created a unified kit of brand standards. This system gives Prang the structure and flexibility to maintain brand consistency across product packaging, their Amazon storefront, ad campaigns, and social media and beyond.
Brand Guidelines
When first introduced to Prang, I saw an incredible opportunity to make the brand as fun and vibrant as the art supplies themselves. As an advocate for the arts, I was thrilled to build this identity from the ground up—starting with a bold color palette derived from the iconic rainbow logo, lively photography, and custom hand-drawn illustrations. I established a modular design system that highlights the product, the kids using it, and the new brand elements. The final brand guidelines below bring this vision together, giving Prang the framework it needs for visual consistency across packaging, e-commerce, and all marketing channels.
eCommerce Amazon Storefront
View the Prang Amazon storefront I helped to create HERE.
Branding & Identity Refresh
I really love paper.
I hand-crafted these five fun, paper art pieces to showcase Prang’s construction paper line. Built for seasonal rotation, each craft concept provides ongoing inspiration for young artists and paper lovers throughout the year.
Product Photography Art Direction
Over several years of working with Prang, I concepted and art directed the photography of a large portion of their product line. These images were used on everything from the website, their Amazon storefront, social media and general marketing.
